Rockwell (born Kennedy William Gordy on March 15, 1964 in Detroit, Michigan) is a former R&B performer who was signed to the Motown label.
Rockwell is the son of Motown founder and CEO Berry Gordy and Margaret Norton. To avoid charges of nepotism, Rockwell secured his record deal without his father's knowledge. Motown came up with the name Rockwell. Rockwell changed his name because he believed he "rocked well."
Rockwell was not the first member of the Gordy family to hit Billboard's Hot 100 as a recording artist. His uncle, Robert Gordy, reached the longer reaches of the chart in 1958 with "Everyone Was There," recording under the name of Bob Kayli.