Ever since the full release of Lady Gaga’s latest Born This Way album, there have been tons of talks regarding its pricing policy and promo campaigns, which were a combination of multi-level marketing plans and included linkups with everyone from Zynga to Best Buy.
Amazon.com decided to sell the album for just 99 cents per copy on her May 23 release date as part of the promotion of its Cloud Drive Service. The introductory price overloaded their website and to facilitate the customers, they decided to extend the offer for another day. If you check Amazon’s site today you can pickup “Born This Way” for as low as $0.69). How exactly can music such as this cost so little? 
Continue reading Lady Gaga Agrees: “Born This Way” for 99 Cents (or less) at Amazon »
