Stevens often employed canned laugh tracks in his comedic novelty songs, such as "The Streak", "Harry the Hairy Ape", "It's Me Again, Margaret" and others, which contributed to his success in the 60s and 70s (during a time when canned laughter was used to "punch up" TV sitcoms). Stevens continues to use canned laugh tracks in recent recordings.
In 1968, Stevens signed with Monument Records and started to release serious material such as "Mr. Businessman" in 1968, a Top 30 pop hit, and "Have A Little Talk With Myself" and the original version of "Sunday Morning Coming Down" in 1969, which became Ray's first two singles to reach the country music charts; Johnny Cash's recording of "Sunday Morning Coming Down" was a hit in 1970. Stevens continued releasing novelty songs, and in 1969 he had a million-selling Top 10 pop hit with "Gitarzan". Stevens also became a regular on The Andy Williams Show during the 1969–1970 season, and even hosted his own summer show (The Ray Stevens Show) in 1970.